Ethics Influence Marketing Storytelling 
Eric Jacobson
OCTOBER 10, 2016
Storytelling is a skill. Specifically, the idea came from someone in the sales department who’s in touch with the market and booksellers and what kind of books they think readers want. Storytelling is a powerful tool. And in the chapter on emotion, I address the other major area of storytelling abuse: emotional manipulation.
Eric Jacobson
FEBRUARY 25, 2021
Storytelling is a skill. Specifically, the idea came from someone in the sales department who’s in touch with the market and booksellers and what kind of books they think readers want. Storytelling is a powerful tool. And in the chapter on emotion, I address the other major area of storytelling abuse: emotional manipulation.
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Eric Jacobson
OCTOBER 11, 2020
Storytelling is a skill. Specifically, the idea came from someone in the sales department who’s in touch with the market and booksellers and what kind of books they think readers want. Storytelling is a powerful tool. And in the chapter on emotion, I address the other major area of storytelling abuse: emotional manipulation.
Jesse Lyn Stoner Blog
JULY 8, 2013
My insight on the topic is based on the corporate storytelling work I do on transformational leaderships as well as storytelling for influence and engagement. You see, in storytelling, as noted by Aristotle, there must be logos (logic), ethos (ethics, credibility, values) and pathos (emotions).
Eric Jacobson
JANUARY 1, 2018
Storytelling is a skill. Specifically, the idea came from someone in the sales department who’s in touch with the market and booksellers and what kind of books they think readers want. Storytelling is a powerful tool. And in the chapter on emotion, I address the other major area of storytelling abuse: emotional manipulation.
Eric Jacobson
SEPTEMBER 5, 2016
Storytelling is a skill. Specifically, the idea came from someone in the sales department who’s in touch with the market and booksellers and what kind of books they think readers want. Storytelling is a powerful tool. And in the chapter on emotion, I address the other major area of storytelling abuse: emotional manipulation.
Tanveer Naseer
JANUARY 6, 2015
The authors of the year’s three best business books on culture, one of which is a novel, explore the elusive subject from widely divergent perspectives, but all end up confirming that it is the single most powerful influence on how people behave in organizations.
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