Execution, Loyalty and Social Capital

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Execution

Loyalty

Social Capital

Building Customer Communities Is the Key to Creating Value

Harvard Business Review

FEBRUARY 1, 2013

At Level 3, you engage the customer emotionally, which strengthens loyalty and retention. At Level 4, you're helping customers build their social capital — that is, helping them to build and expand valuable support groups and communities. High glamour isn't the only way to help customers build social capital.

Social Capital

Social Capital Review Software Marketing

Do You Know Who Holds Your Office Together?

Harvard Business Review

SEPTEMBER 23, 2015

What if C-suite executives valued caring for co-workers as much as clients? Corporations and LLCs are controlled by human beings with pulses, hearts, families, loyalties, and a preference for working with people they trust. Social capital also counts. This advice holds true at work as well.

Bottom-up

Bottom-up Attrition Absenteeism Social Capital

Leadership Digital

Building Customer Communities Is the Key to Creating Value

Do You Know Who Holds Your Office Together?

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