Execution Marketing Peer Review Technology 
Harvard Business Review
NOVEMBER 1, 2016
My focus was on peer-reviewed journal articles (academic papers) that included reliable measures of CEO attributes (e.g., First, as shown by a recent analysis of 32 technology firms, the personality of CEOs shapes the culture of the organization. To answer this question, I considered several scientific studies of CEO impact.
Harvard Business Review
APRIL 16, 2015
When it comes to choosing media to support a new product launch, consider the target market. Millennials are turning to Facebook and Twitter, while GenZ, or the iGeneration, is skeptical of brands and places more value on peer-to-peer reviews–even from strangers. More apps of this nature are surfacing every day.
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