The Importance of “Know Why”?
QAspire
NOVEMBER 2, 2011
Give them a task, and they will be able to apply their technical skills (read ‘know-how’) to accomplish it. A lot of people possess a very sound “ know-what ” – knowledge of facts, figures and methods. Sales and marketing folks focus on “ know-who ” – people they know, have met and have a business relationship with.
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