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Entrepreneurs Need A Detailed Understanding Of Their Customer’s Problems

The Horizons Tracker

JUNE 5, 2022

O’Reilly et al highlight the PR/FAQ document that Jeff Bezos requires of anyone at Amazon proposing new ideas. The document asks innovators to put themselves in the shoes of customers and other stakeholders, working backward from the customer problem.

Entrepreneur 115
Entrepreneur Agility Document FAQ 115
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Will 3-D Printing Cause Traditional Manufacturing to Collapse?

Harvard Business Review

JANUARY 14, 2014

A documentation network will help service this market with product reviews, FAQs, easter eggs , and hacks, dividing the new product landscape between producers and support services. The PR boost such research generates leads to greater investment in their capabilities. Innovation Manufacturing Product development Research'

FAQ 9
FAQ PR Productivity Products 9
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