Who Do You Want Your Customers to Become?
Harvard Business Review
JULY 17, 2012
To see customers as the assets they really are, the strategic design and marketing question must shift from "What's the new value of the innovation?" George Eastman didn't just create cheap new cameras and films; he created photographers. Call it "customer kaizen.". to "What does our innovation really ask customers to become?"
Let's personalize your content