What 40 Years of Research Reveals About the Difference Between Disruptive and Radical Innovation
Harvard Business Review
APRIL 9, 2018
Entrants may target over-looked segments of the market with a product considered inferior by incumbent’s most-demanding customers and later move up-market as their product improves. Or, they may create markets where no market exists and turn non-consumers into consumers. It appealed to a niche of film nerds.
12 
Let's personalize your content