LDRLB
MARCH 24, 2014
In Hollywood, film industry people are using online games, Xbox live, and Second Life, as an electronic space to throw ideas around. People need the freedom to leave the office to find our own places in coffee shops and street markets. Innovation innovation mcKeown open spaces organizational behavior'
Harvard Business Review
APRIL 9, 2018
Entrants may target over-looked segments of the market with a product considered inferior by incumbent’s most-demanding customers and later move up-market as their product improves. Or, they may create markets where no market exists and turn non-consumers into consumers. It appealed to a niche of film nerds.
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