New Research: Rituals Make Us Value Things More
Harvard Business Review
DECEMBER 12, 2013
At Google, for example, new employees have a ritual now made famous by the Vince Vaughn/ Owen Wilson film The Internship – they wear beanie hats in the Google logo colors with propellers on top that say “Noogler.” So when you’re thinking about how to market a product, consider how you might add a bit of ritual to the experience.
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