Harvard Business Review
SEPTEMBER 13, 2012
No doubt some people were surprised by this filing, because they grew up at a time when bright yellow boxes of film accompanied every family vacation and celebration. Levitt argued that it's always better to define a business by what consumers want than by what a company can produce. bankruptcy court.
Harvard Business Review
MAY 11, 2017
Maybe we would have raised money to get more-famous celebrity spokespeople, or tried to come up with some sort of next-generation points system. Theodore Levitt's classic theory -- in under two minutes. They are not just the people who have purchased your product or the people who follow you on Facebook. Related Video.
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Harvard Business Review
OCTOBER 11, 2012
One of the most common follow-up questions was, "Ok, so what should I read?". It serves as a great introduction to other works by modern writers like Malcolm Gladwell and Steven Levitt, who translate theories from the social and physical sciences into everyday life. That's a tough question.
Harvard Business Review
OCTOBER 11, 2012
One of the most common follow-up questions was, "Ok, so what should I read?". It serves as a great introduction to other works by modern writers like Malcolm Gladwell and Steven Levitt, who translate theories from the social and physical sciences into everyday life. That's a tough question.
N2Growth Blog
OCTOBER 7, 2010
So the list that follows is my ranking of the Top 10 Speakers from World Business Forum 2010 as well as my logic behind the rankings. Steve Levitt - Author of Freakanomics and Super Freakanomics , Steve was superb. I love creative thinkers and her presentation focused like a laser beam on creativity of thought and approach.
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