Finance Groupthink Management Marketing 
Mark Sanborn
SEPTEMBER 17, 2023
Examples: A CEO ignores market research that suggests a new product will not be well-received because he or she firmly believes it’s a good idea. A manager only listens to team members who agree with them, neglecting diverse opinions that could offer a new perspective. Also know as “throwing good money after bad money.”
Harvard Business Review
JULY 17, 2015
While both had top people, one was dramatically more successful in the market. How did the stars at that firm manage to shine brightly together, while those at the other merely twinkled on their own? Teams low in diversity often succumb to groupthink; they agree with each other too quickly and fail to consider novel courses of action.
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