article thumbnail

What the Best Transformational Leaders Do

Harvard Business Review

Transformational CEOs Tend to be “Insider Outsiders” The list is topped by companies headed by visionary founders with no prior experience in their industries; Jeff Bezos came from the world of finance, and Reed Hastings from software. Theodor Weimer , Country Chairman at UniCredit.

article thumbnail

The Benefits of Hiring Your Best Customers

Harvard Business Review

I’ve found that managers who fully embrace a superconsumer strategy learn more from their consumers through increased empathy. These managers are more persuasive at getting buy-in from the leaders in their organization, make better strategic decisions, and achieve more stable, more predictable, and longer-term growth.