Finance Hypercompetition Productivity Technology 
Harvard Business Review
DECEMBER 20, 2016
And this is not just the superconsumers outside your organization who are passionate about your products and services. And they’re sure to have great ideas about how to improve your products and business. The key is to look beyond just the obvious places like marketing. Disclosure:Anheuser-Busch is a former client.)
Harvard Business Review
MAY 8, 2017
How successful has the company been at creating new products, services, and business models? Transformational CEOs Tend to be “Insider Outsiders” The list is topped by companies headed by visionary founders with no prior experience in their industries; Jeff Bezos came from the world of finance, and Reed Hastings from software.
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