Women on Business

DECEMBER 28, 2010

o Make sure your position has P&L responsibility. o Develop your subject matter expertise through social media, community organizations and board positions. Your mentor might be able to help identify and facilitate this. Create visibility and credibility for yourself in the organization. Identify your value proposition.

Press Release 239

Press Release PR Mentor Discount 239

Harvard Business Review

JULY 17, 2014

Rajamannar involved finance early. To spearhead analytic efforts, he assigned a finance person – who was already embedded in marketing – to create an ROI evaluation framework and integrated her deeper into the marketing function. As an ingredient brand, Intel often struggled to link marketing to P&L impact.

Finance 10

Finance Marketing P&L ROI 10

Harvard Business Review

MAY 21, 2013

If you''ve got a genuinely creative idea — or even a " me, too with a twist " — Kickstarter''s "crowd funding" platform offers a genuinely innovative way to finance creativity and innovation. But what if a slice or sliver of people''s compensation was denominated for Kickstarter-esque discretionary financing?

Innovation 8

Innovation P&L Company Creativity 8

Harvard Business Review

AUGUST 5, 2014

To stitch it all together meaningfully, CMOs are increasingly expected to act as general managers with P&L or shared/shadow P&L responsibility that drive revenue growth. Says Abi Comber, Head of Marketing for British Airways: “Having P&L responsibility is incredibly powerful.

P&L 8

P&L Banking Marketing Call Center 8