Why Great Brands Lose Their Way
In the CEO Afterlife
AUGUST 6, 2013
I remain impressed with the ongoing success of P&G, L’Oreal, Nike, Whole Foods, Pernod Ricard, Apple, and Starbucks. They endorse a whack of dough into media and they continue to extend brand names into other categories, but they are falling short in spearheading brand equity growth. Wouldn’t you expect more innovation?
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