article thumbnail

Why Great Brands Lose Their Way

In the CEO Afterlife

I remain impressed with the ongoing success of P&G, L’Oreal, Nike, Whole Foods, Pernod Ricard, Apple, and Starbucks. They endorse a whack of dough into media and they continue to extend brand names into other categories, but they are falling short in spearheading brand equity growth. Wouldn’t you expect more innovation?

Brand 260
article thumbnail

Be an Advocate for Yourself :: Women on Business

Women on Business

o Make sure your position has P&L responsibility. o Develop your subject matter expertise through social media, community organizations and board positions. Your mentor might be able to help identify and facilitate this. Create visibility and credibility for yourself in the organization. Identify your value proposition.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

shorts.005 | Cycle of Success Spiral

LDRLB

If you expect your employees to provide impressive customer service without providing them the resources they need to make it happen (training, technology, autonomy) you are living in la-la land. Bret blogs about leadership, followership, and social media at his website Positive Organizational Behavior. Simmons, Ph.D. Simmons, Ph.D.

Heskett 96
article thumbnail

More Evidence For How Company Performance Is Affected By CEO Personality

LDRLB

high technology). CEOs could enlist individuals who posses these traits for their top management teams and could give them prominent roles in specific strategic domains…Venture capitalists could use these personality measurements in predicting the success of SMEs operating in dynamic industries and thus, in making investment decisions (p.

CEO 118
article thumbnail

5 Ways to Help Employees Keep Up with Digital Transformation

Harvard Business Review

L’Oréal has made a strategic investment in Founders Factory , a digital startup accelerator. At L’Oréal, CEO Jean-Paul Agon signaled the company’s digital transformation when he recruited Lubomira Rochet to be the chief digital officer and a member of the executive team. Here are five: Commit from the Top.

P&L 12
article thumbnail

How Big Data Brings Marketing and Finance Together

Harvard Business Review

As an ingredient brand, Intel often struggled to link marketing to P&L impact. In one instance, we worked with both Intel and Facebook to quantify how the chip maker’s social media marketing on Facebook affected consumer PC sales. 2.3% – which in turn led to increased PC sales.

Finance 12
article thumbnail

What A.G. Lafley's Return Means for P&G

Harvard Business Review

She holds the Ernest L. In her latest book, SuperCorp: How Vanguard Companies Create Innovation, Profits, Growth, and Social Good , she analyzed how P&G (among other companies) achieved long-term performance. Why is P&G making this move, now? P&G is in the midst of a major restructuring, and has laid off thousands of people.

P&L 8