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Be an Advocate for Yourself :: Women on Business

Women on Business

o Make sure your position has P&L responsibility. Develop your web of influence (key stakeholders, decision makers, influencers, connectors) to assist you in reaching your goal. o Develop your subject matter expertise through social media, community organizations and board positions.

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5 Ways to Help Employees Keep Up with Digital Transformation

Harvard Business Review

L’Oréal has made a strategic investment in Founders Factory , a digital startup accelerator. At L’Oréal, CEO Jean-Paul Agon signaled the company’s digital transformation when he recruited Lubomira Rochet to be the chief digital officer and a member of the executive team.

P&L 9
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How Big Data Brings Marketing and Finance Together

Harvard Business Review

As an ingredient brand, Intel often struggled to link marketing to P&L impact. In one instance, we worked with both Intel and Facebook to quantify how the chip maker’s social media marketing on Facebook affected consumer PC sales. 2.3% – which in turn led to increased PC sales.

Finance 10
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What A.G. Lafley's Return Means for P&G

Harvard Business Review

She holds the Ernest L. In her latest book, SuperCorp: How Vanguard Companies Create Innovation, Profits, Growth, and Social Good , she analyzed how P&G (among other companies) achieved long-term performance. Why is P&G making this move, now? P&G is in the midst of a major restructuring, and has laid off thousands of people.

P&L 8
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The Rebirth of the CMO

Harvard Business Review

That means churning through data to find insights that others haven’t seen and then developing the organizational capability to act on them faster and better to drive above-market growth. Says Abi Comber, Head of Marketing for British Airways: “Having P&L responsibility is incredibly powerful.

P&L 8
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Why Your Company Should Use the Kickstarter Model to Innovate

Harvard Business Review

Corporate behemoths — like IBM and its innovation jams , 3M''s open innovation efforts and Procter &Gamble''s connect + develop programs — are constantly looking for ways to cost-effectively leverage their scale while safely exploring potential innovation opportunities. Many of these initiatives enjoy some success; most do not.

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How to Create Remarkable Teams PART 2 – Collaboration

Ask Atma

In team development, research has shown that individual learning works best when accompanied by team learning. [1]. So the designer teaches everyone about UX/AI, the coders teach about their development methodology, the project managers teach about agile protocols, and the sales people describe what it is like in the field.

Team 52