Remove Innovation Remove Media Remove P&L Remove Technology
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Why Great Brands Lose Their Way

In the CEO Afterlife

Wouldn’t you expect more innovation? I remain impressed with the ongoing success of P&G, L’Oreal, Nike, Whole Foods, Pernod Ricard, Apple, and Starbucks. They endorse a whack of dough into media and they continue to extend brand names into other categories, but they are falling short in spearheading brand equity growth.

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More Evidence For How Company Performance Is Affected By CEO Personality

LDRLB

high technology). CEOs could enlist individuals who posses these traits for their top management teams and could give them prominent roles in specific strategic domains…Venture capitalists could use these personality measurements in predicting the success of SMEs operating in dynamic industries and thus, in making investment decisions (p.

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What Big Companies Get Wrong About Innovation Metrics

Harvard Business Review

The fear of getting Netflix-ed or Uber-ized is spurring big companies to dial up their investment in innovation. But as investment increases, many companies are struggling with a challenging question: how do you know whether your chosen innovation strategy is actually bearing fruit? Number of projects in the innovation pipeline.

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Why Your Company Should Use the Kickstarter Model to Innovate

Harvard Business Review

If you''ve got a genuinely creative idea — or even a " me, too with a twist " — Kickstarter''s "crowd funding" platform offers a genuinely innovative way to finance creativity and innovation. Why aren''t leaders tapping the crowdfunding capabilities of their own innovation ecosystems to stimulate their people and ideas?

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5 Ways to Help Employees Keep Up with Digital Transformation

Harvard Business Review

Coca-Cola recently reshuffled its leadership team to focus on growth, innovation, and digital. L’Oréal has made a strategic investment in Founders Factory , a digital startup accelerator. The consumer packaged goods (CPG) landscape is in the midst of a significant shake-up. Here are five: Commit from the Top.

P&L 9
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What A.G. Lafley's Return Means for P&G

Harvard Business Review

She holds the Ernest L. She''s an expert on strategy, innovation, and leading change. In her latest book, SuperCorp: How Vanguard Companies Create Innovation, Profits, Growth, and Social Good , she analyzed how P&G (among other companies) achieved long-term performance. Why is P&G making this move, now? Asking A.G.

P&L 8
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The Rebirth of the CMO

Harvard Business Review

To stitch it all together meaningfully, CMOs are increasingly expected to act as general managers with P&L or shared/shadow P&L responsibility that drive revenue growth. Says Abi Comber, Head of Marketing for British Airways: “Having P&L responsibility is incredibly powerful.

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