Finance Metrics Newsletter Technology 
Strategy Driven
JULY 13, 2011
We talked extensively in this book about how accounting profits or profit growth as a sole performance metric doesn’t lead to value creation. Value: The Four Cornerstones of Corporate Finance by Tim Koller. Discusses the four foundational principles of corporate finance.
Miles Anthony Smith
NOVEMBER 7, 2019
Quantity of content produced should never be a metric - it is quality that should override. Stay on top of all technological advances pertaining to marketing. For example, put together an email newsletter that includes the same format and sorts of topics each time. But yes, they do! Hire a specialist. Hire a professional.
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