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Status Quophiles and Quophobes

Mills Scofield

Ever know anyone who will explicitly say he/she doesn't think innovation is important? Some of you know how much I love to challenge the status quo so here's my theory: Status Quophiles see the glass as half empty and want to make sure it doesn't become totally empty. So listen carefully for the magic word - "but".

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Resolution 2011: Make Your Strategy Coherent

Harvard Business Review

Focus on capabilities rather than just fixed assets: Fixed assets, including brands, are more difficult to leverage across diverse businesses and tend to expire, become obsolete, or give way to related services. Define precisely how your way to play adds value for your chosen customers (e.g.,

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Recommended Resources – An Interview with Paul Leinwand and Cesare Mainardi, authors of The Essential Advantage

Strategy Driven

The Essential Advantage : How to Win with a Capabilities-Driven Strategy. These choices historically conferred advantage – first-mover, scale – but asset-based scale advantages have diminished in recent years, thanks to technology, cheap information, and outsourcing. by Paul Leinwand and Cesare Mainardi.