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6 Smart Investment Decisions To Make As An Entrepreneur

Strategy Driven

Investing in fixed assets. Investopedia defines an asset as an economically valuable resource owned, controlled, or acquired with the expectation that it will appreciate later. A fixed asset is an asset acquired to liquidate at a later period. The business rewards will be worth the sacrifice.

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Resolution 2011: Make Your Strategy Coherent

Harvard Business Review

Focus on capabilities rather than just fixed assets: Fixed assets, including brands, are more difficult to leverage across diverse businesses and tend to expire, become obsolete, or give way to related services. Paul Leinwand is a Partner in Booz & Company's global consumer, media, and retail practice.

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Recommended Resources – An Interview with Paul Leinwand and Cesare Mainardi, authors of The Essential Advantage

Strategy Driven

These choices historically conferred advantage – first-mover, scale – but asset-based scale advantages have diminished in recent years, thanks to technology, cheap information, and outsourcing. Assets are important, but they are, increasingly, table stakes in most competitive industries; everyone in the game has them.