GAAP Leadership Marketing Productivity 
Harvard Business Review
AUGUST 3, 2018
On June 25, 2018, Facebook lost market capitalization of more than $100 billion in just two hours of trading after it announced its quarterly performance, despite exceeding analysts’ earnings forecasts. The company’s first revenues indicate the acceptance of its product or services by customers. What caused this slump?
Harvard Business Review
AUGUST 10, 2018
Neustar’s MarketShare software makes it possible for customers to measure the effects of their marketing programs and compare them to other firms. At the same time that data mirrors and scoring have emerged in the corporate world, capital markets are becoming increasingly interested in the analysis of alternative data sets.
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