Kodak and the Brutal Difficulty of Transformation
Harvard Business Review
JANUARY 17, 2012
As the decade wore on and its core business continued to deteriorate, Kodak brought in a new leadership team, downsized its core operations, and began placing bets on even more radical ideas , such as a line of printers with low-cost ink. Gilbert's HBR article with Joseph Bauer that also discusses Kodak is available here.
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