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You Need a Community, Not a Network

Harvard Business Review

Instead of passive subscribers, it created “communities of friends” who generated new story ideas and collaborated with Fast Company staff to develop themes of the “new management revolution.”. At Best Buy in the early 2000s, Julie Gilbert was in charge of an internal network aimed at developing female leaders.

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Make IT Delightful, and Other Ways to Enchant Your Employees

Harvard Business Review

In the business world, marketers use enchantment all the time. But as employees, most of us still have to put up with quaint, joyless systems for enterprise resource planning, customer relationship management, or expense reports. We often find it when we experience nature, art, or entertainment, and, of course, when we fall in love.

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How IBM, Intuit, and Rich Products Became More Customer-Centric

Harvard Business Review

This seems to be a key question on the minds of not just marketers, but company strategists these days. This intensive customer focus has increased as technology-enabled transparency and online social media accelerate an inexorable flow of market power downstream from suppliers to customers. How well do you know your customers?

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How to Revive a Tired Network

Harvard Business Review

When it comes to stepping up to leadership, your network is a tool for identifying new strategic opportunities and attracting the best people to them. This article will show you how to reinvent your network, by managing these three critical dimensions. Give you a sounding board to flesh out your ideas. The list goes on.

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