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Kodak’s Downfall Wasn’t About Technology

Harvard Business Review

Today, the term increasingly serves as a corporate bogeyman that warns executives of the need to stand up and respond when disruptive developments encroach on their market. Once one of the most powerful companies in the world, today the company has a market capitalization of less than $1 billion. Why did this happen?

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How IBM, Intuit, and Rich Products Became More Customer-Centric

Harvard Business Review

This seems to be a key question on the minds of not just marketers, but company strategists these days. This intensive customer focus has increased as technology-enabled transparency and online social media accelerate an inexorable flow of market power downstream from suppliers to customers. The Future of Operations.

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How to Revive a Tired Network

Harvard Business Review

b Between 1920 and 1930, for example, 87 percent of Broadway shows flopped despite being attached to big names like Rogers and Hammerstein, or Gilbert and Sullivan. Learn more about your market value. The most successful plays, in­stead, resulted from collaborations among diverse players. Start a blog. Find out who reads it.

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Innovate Faster or Innovate Better?

Harvard Business Review

Yale School of Management Professor Dick Foster notes that a single firm cannot innovate faster than the market in which it participates. The end result too frequently is the market speeds ahead of the autonomous organization. A large company just can't innovate faster than the market. Why is that?

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What the Media Industry Can Teach Us About Digital Business Models

Harvard Business Review

Google and its disruptive advertising model leads the pack with a $370 billion market capitalization, but consider also companies like Facebook ($225 billion), LinkedIn ($25 billion), Twitter ($24 billion), TripAdvisor ($11 billion), and Yelp ($3 billion). The combined market value of those four companies? Scripps, McClatchy, and A.H.