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CMI Hong Kong: updates from the board

Chartered Management Institute

CMI Hong Kong supports Futures of Education Forum 2022 Derek Choi (fourth from left) attended the forum and the opening ceremony on behalf of CMI Hong Kong CMI Hong Kong was a supporting party for the UNESCO Hong Kong Association Global Peace Centre's Futures of Education Forum and its associated survey this year.

Webinar 98
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Great Advertising Is Both Local and Global

Harvard Business Review

With increasing heterogeneity in every market and global exposure just one tweet away, all brands, even local ones, must begin to think globally or suffer the consequences. By getting the glocal model right, Johnnie Walker reversed a continuing decline and more than doubled its global business in ten years.

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How Story Platforms Help Global Brands Go Local

Harvard Business Review

Despite the truth of most of these observations, "Go Crazy" is part of a global campaign originated for Coke by Ogilvy Brazil. The Coke campaign is one example of what three prominent co-authors addressed in a March HBR post titled " Great Advertising is Both Local and Global." It''s not easy to do, however.

Brand 8
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3 Ways Social Entrepreneurs Can Solve Their Talent Problem

Harvard Business Review

Lack of early-stage capital remains a top challenge to the industry’s growth, according to last month’s Global Impact Investor Network survey of 158 impact investors. She develops plans for filling senior leadership positions a full year in advance, speaking with candidates on a regular basis to build strong relationships.