Harvard Business Review

JUNE 29, 2016

The impact of “social entrepreneurs” — individuals who deploy innovation and market forces to fill social needs — is growing. Lack of early-stage capital remains a top challenge to the industry’s growth, according to last month’s Global Impact Investor Network survey of 158 impact investors.

Entrepreneur 14

Entrepreneur Glocalization Survey McKinsey 14

Harvard Business Review

MARCH 29, 2013

With increasing heterogeneity in every market and global exposure just one tweet away, all brands, even local ones, must begin to think globally or suffer the consequences. By getting the glocal model right, Johnnie Walker reversed a continuing decline and more than doubled its global business in ten years.

Advertising 8

Advertising Glocalization Globalization Brand 8

Harvard Business Review

JULY 23, 2013

Despite the truth of most of these observations, "Go Crazy" is part of a global campaign originated for Coke by Ogilvy Brazil. The Coke campaign is one example of what three prominent co-authors addressed in a March HBR post titled " Great Advertising is Both Local and Global." It''s not easy to do, however.

Brand 8

Brand Globalization Advertising Storytelling 8