Harvard Business Review

JUNE 29, 2016

The impact of “social entrepreneurs” — individuals who deploy innovation and market forces to fill social needs — is growing. She develops plans for filling senior leadership positions a full year in advance, speaking with candidates on a regular basis to build strong relationships. Vincent Tsui for HBR.

Entrepreneur 15

Entrepreneur Glocalization Survey McKinsey 15

Harvard Business Review

MARCH 29, 2013

With increasing heterogeneity in every market and global exposure just one tweet away, all brands, even local ones, must begin to think globally or suffer the consequences. Though the ad never aired in China, the use of Gere, a pro-Tibet activist, outraged Chinese consumers and caused Fiat to lose traction in the booming Chinese auto market.

Advertising 8

Advertising Glocalization Globalization Brand 8

Harvard Business Review

JULY 23, 2013

As they wrote: "It''s hard to create relevant and timely global advertising themes, positioning, and stories that reinforce the brand, appeal to consumers around the world, and can be creatively delivered through all touch points. The key question for global brands is, "How can marketers pull it off consistently?".

Brand 8

Brand Globalization Advertising Storytelling 8