Development Glocalization Marketing Positioning 
Harvard Business Review
JUNE 29, 2016
The impact of “social entrepreneurs” — individuals who deploy innovation and market forces to fill social needs — is growing. Just as entrepreneurs of all kinds need to anticipate consumer trends and product development, they also need to stay ahead of their hiring needs. Vincent Tsui for HBR.
Harvard Business Review
MARCH 29, 2013
With increasing heterogeneity in every market and global exposure just one tweet away, all brands, even local ones, must begin to think globally or suffer the consequences. Though the ad never aired in China, the use of Gere, a pro-Tibet activist, outraged Chinese consumers and caused Fiat to lose traction in the booming Chinese auto market.
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