To Change Your Strategy, First Change How You Think
Harvard Business Review
MAY 17, 2017
Southwest’s innovation was to focus on low fares with one-class cabins, homogenous fleets, and point-to-point routes. When Continental shuttered Lite, then CEO Gordon Bethune said, “It wasn’t implemented in an orchestrated way.” All of these efforts failed. The carriers blamed poor execution.
Let's personalize your content