The Horizons Tracker

JULY 20, 2020

Pre-covid, innovation folk would talk about the value a “burning platform” plays in driving lasting change, and for many businesses, this has been just such a burning platform. Tuck Business School’s Vijay Govindarajan underlines how important our ability to forget is to innovation. Unnecessary hurdles.

Innovation 97

Innovation Govindarajan Short-term Banking 97

Harvard Business Review

MARCH 17, 2016

A healthy low-price position has a long-term orientation built on consistency and sustainability, not quick results. Don’t engage in over-the-top discounting that trains customers, both in B2C and B2B markets, to buy cleverly on price and price alone. Before we continue, though, we will need to heed two caveats.

Price 8

Price Airlines Govindarajan Advertising 8

Harvard Business Review

MAY 20, 2013

You, on the other hand, are in for the long haul. The outcomes will only work in the long term if both sides combine their expertise into a rich body of shared experience and understanding. Vijay Govindarajan and Chris Trimble have written at length on the challenges of execution in their book, The Other Side of Innovation.

Govindarajan 8

Govindarajan Long-term Short-term Banking 8