Groupthink Innovation Osborne Power 
Harvard Business Review
JULY 25, 2012
In articles in both the New York Times and The New Yorker earlier this year, the concept of brainstorming as introduced in the 1940's by Alex Osborn has been attacked as ineffective and linked to the concept of " Groupthink.". We have no issue with the importance of the creative individual to generate focused and powerful ideas.
Harvard Business Review
NOVEMBER 25, 2015
Second, few people understand group dynamics well enough to harness their power to help groups maximize their creativity. Unfortunately, quite a bit of research demonstrates that the traditional brainstorming methods first described by Alex Osborn in the 1950’s fail. Innovative Teams (20-Minute Manager Series).
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