Henderson Innovation Marketing Media 
Harvard Business Review
NOVEMBER 19, 2018
They’re more productive , more profitable , more innovative , and they pay better. “How long does it take for her to interact with a market that isn’t nearly monopolized?” Walmart went from a 3% share of the general merchandise retail market in 1982 to over 50% today. Andrew Brookes/Getty Images.
Harvard Business Review
MARCH 1, 2016
Rather than a market-leading firm, though, the unit of analysis here is a major political party. Most of the time, the Game of Scrutiny is about missteps, embarrassments, or gaffes, filling the media’s content needs and the coffers of comedians. The media reports it. Think Blockbuster, RIM, or Nokia in the late 2000s.
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