Strategy Driven

NOVEMBER 5, 2020

A profitable Social Media Marketing Strategy should help you achieve the objectives you have penned out for your business. For this, it has to be dynamic to adjust to the variations that occur in the media every day. What social media website seems to be growing faster? You can do this by conducting a social media audit.

Media 108

Media Succession Brand ROI 108

Leading Blog

JULY 25, 2019

Their greatest fear is no longer their closest competitor, but the startups which, although they live in metaphorical garages and have hardly taken off, have an innovation power that established organizations can only dream of possessing. The Three Tracks of Innovation. Optimizing innovation: Improving the past.

Innovation 222

Innovation Organization Bottom-up Airlines 222

The Horizons Tracker

JUNE 16, 2021

Scaling up internationally is an essential strategy for many startups, but especially those from smaller nations with a limited domestic market. A new paper from the University of Eastern Finland argues that startups should be using social media to overcome any limitations presented by their size and relative inexperience.

Media 106

Media Globalization Marketing Influence 106

The Horizons Tracker

SEPTEMBER 9, 2021

The clarion call to regulate social media has grown in the midst of what the World Health Organization calls an infodemic that threatens our chances of emerging from the pandemic as quickly as possible. The researchers argue that the addictive nature of social media not only has health implications but also anti-trust implications.

Media 94

Media Incentives Licensing Technology 94

N2Growth Blog

APRIL 7, 2011

Nary a week passes where I don’t hear from a CEO who’s grappling with this social media conundrum: should I, or shouldn’t I? In today’s post I’ll share my thoughts on why it’s time to put a fork in the social media debate… Background/Disclaimer. The Truth (as I see it).

Media 298

Media CEO Brand Blog 298

The Horizons Tracker

JANUARY 5, 2021

It perhaps feels self-evident that social media plays a huge role in our lives, behaviors, and choices, but new research from the University of Minnesota takes an interesting stance on this seemingly well-explored issue. The post How Social Media Affects Consumer Choices first appeared on The Horizons Tracker.

Media 140

Media Self-aware Emotional Intelligence Short-term 140

In the CEO Afterlife

JULY 2, 2013

Many years ago I read Theodore Levitt’s The Marketing Imagination. In the book, the renowned marketing professor said there was no such thing as a commodity, only people who think like commodities. This served me well as a branded coffee marketer. Differentiation is the name of the marketing game.

Marketing 257

Marketing Levitt Telecommunications Brand 257

Strategy Driven

OCTOBER 30, 2020

Marketing is one of the most important departments in any small business. While your sales derive from the impressions you make with consumers across the world, you’ll find that it’s your marketing team that delivers these impressions, on a regular basis, to the consumers that matter most to you. Marketing goals are also company goals.

Marketing 121

Marketing Tips Team Management 121

Strategy Driven

AUGUST 18, 2021

However, to achieve tremendous growth and turn your restaurant into the powerhouse you hope it to be, it’s vital to market the brand and its wares. One option to consider is influencer marketing. Many hospitality entrepreneurs haven’t gone down this path yet, but it can be an innovative and often lucrative marketing tactic to test out.

Influence 134

Influence Marketing Discount Brand 134

Strategy Driven

DECEMBER 18, 2020

Marketing your business to a wide variety of audiences and maximizing the number of people you will be reaching is undoubtedly one way of promoting success. However, as a business owner, you probably understand that the market is saturated with the traditional methods of branding and marketing a business. Social Media.

Creativity 87

Creativity Marketing Media Brand 87

N2Growth Blog

APRIL 2, 2010

If you find all the noise around social media to be confusing, rest assured that you’re not alone. Blogging since 2002, being actively involved in digital marketing since the early 90′s, and being online since the days of the ARPANET I have a bit of history with most things digital.

Media 325

Media Blog Tools Influence 325

The Horizons Tracker

JANUARY 30, 2022

Bar the occasional incident where the social media activity of companies blows up into a furor of negative publicity, it’s perhaps fair to say that most tweets and Facebook posts fly under the radar. The researchers used real-time data to assess the impact of social media activity on a firm’s stock price.

Price 100

Price Media Content Marketing 100

N2Growth Blog

NOVEMBER 17, 2010

In today’s post I’m going to explore responsibility as it relates to social media – the responsibility that comes with living in the real world vs. a perpetual state of virtual reality. As most of you know, I’m a big fan of social media.

Media 417

Media Blog Audience Ryan 417

N2Growth Blog

OCTOBER 23, 2023

With the constant advancements in technology and research, businesses in this sector require leaders who possess a deep understanding of the scientific landscape and the business acumen to drive growth and innovation. This ability to bridge the gap between science and strategy is crucial in such a highly dynamic space.

Execution 416

Execution Strategy Compliance Industry 416

Strategy Driven

JANUARY 25, 2024

Thriving in the ever-shifting business landscape demands effective management and the deployment of innovative strategies. From the boardroom to the frontlines, businesses must continually adjust to changing market dynamics and evolving consumer preferences.

Tactics 108

Tactics Sample Loyalty Management 108

N2Growth Blog

OCTOBER 24, 2023

Finding the right leaders in an industry that demands excellence, strategic vision, and a deep understanding of financial markets can drive success and stay ahead of the competition. In a constantly evolving industry, these leaders can quickly adjust their strategies and approaches to meet changing market conditions.

Finance 409

Finance Execution Leadership Long-term 409

The Horizons Tracker

AUGUST 15, 2023

A recent study from the University of East Anglia has unveiled how Generation Z views online “personal brands” as a critical tool for gaining a competitive advantage in job markets. The post Personal Branding Is Key For Gen Z In The Job Market first appeared on The Horizons Tracker.

Brand 75

Brand Marketing Self-aware Competitive Advantage 75

N2Growth Blog

JANUARY 23, 2018

To stay competitive, brands must innovate and transform. That transformation requires adopting new digital technologies in every aspect of business — from product design and operations to customer service and marketing. Digital technology continues to transform both the retail and consumer experience.

Innovation 163

Innovation Strategy Competitive Advantage Incubator 163

Strategy Driven

OCTOBER 26, 2023

Your brand identity should be consistent, from your website and social media to any packaging and marketing materials. Leverage Content Marketing Content marketing is a powerful tool for standing out in a crowded digital landscape. Bonus Tip: Embrace Innovation Innovation is a key driver of brand distinctiveness.

Brand 109

Brand Strategy Loyalty Audience 109

Strategy Driven

OCTOBER 10, 2023

In today’s competitive educational landscape, attracting more students to your college or school requires a strategic and innovative approach. Use social media platforms to share stories, student achievements, and campus events. Promote these opportunities prominently on your website and in your marketing materials.

USP 102

USP Education How To Marketing 102

Great Results Team Building

OCTOBER 12, 2023

Conference planners want to provide insights on various topics, based on their scurrent challenges or upcoming event theme – and there are many subjects that might be a good fit. Jessica Pettit – challenges assumptions about the type of people who drive change Justin Jones-Fosu – insight into the art and science of human engagement.

Conference 229

Conference Audience Diversity Ryan 229

The Horizons Tracker

MARCH 22, 2022

Keeping track of such a huge population of people is difficult, and research from the RAND Institute suggests that social media might play a vital role. The authors believe that by using data from the Facebook Marketing Application Programming Interface, they can effectively “nowcast” migrant numbers in real-time.

Media 128

Media Trends Tools Analysis 128

The Horizons Tracker

NOVEMBER 3, 2020

Debates about the impact of social media on our mental wellbeing have raged for almost as long as social media has existed. With so much discussion around politics taking place on social media at the moment, new research from Columbus State University explores the impact this might be having on our mental health.

Politics 89

Politics Media Brand Marketing Strategy 89

Joseph Lalonde

DECEMBER 15, 2014

Young leaders are innovative. Young leaders are innovative. But young leaders can be even more innovative (and influential) with a few tweaks. But even before the light bulb people couldn’t say Edison wasn’t innovative. He was innovative. You better be if you’re wanting to be innovative.

Innovation 234

Innovation Advice Learning-by-Doing Seminar 234

Mike Cardus

SEPTEMBER 15, 2010

Design by 12GrainStudio Stop Marketing & Start Sharing: Social Media Workshop Wednesday, September 15th, 2010 Posted by: mike Secrets of Social Media for Teambuilders with Tom Heck of The International Association of TeamWork Facilitators ( IATF ) Leadership TeleSeminar. Related posts: Social Marketing for Team Building.

Workshop 116

Workshop Media Marketing Team Building 116

CEO Insider

JULY 26, 2019

In today’s media landscape, traditional forms of advertising are giving way to new and innovative ways to reach consumers. The latest evolution of advertising is experience marketing or engagement marketing.

Marketing 92

Marketing Advertising Brand Media 92

Strategy Driven

FEBRUARY 22, 2024

From strong carrier relationships to strategic social media brand alliances, business relationships are an interesting thing. You want to start by identifying what each party brings to the table – maybe one’s a tech whiz while the other’s a marketing guru. Take the balance between collaboration and competition for example.

Innovation 107

Innovation Software Brand Marketing 107

Strategy Driven

JANUARY 18, 2023

This blog post will explore strategies to boost your competitiveness in the market while growing your business exponentially. From offering unique customized services to continuously innovating, these actionable tactics will assist entrepreneurs in staying ahead of the competition. Not sure where to start with market research?

Strategy 112

Strategy Audience Marketing CRM 112

Tanveer Naseer

JUNE 19, 2012

There’s no question that social media is becoming an important channel through which organizations can share and converse with their audience, as well as attract potential new customers for their products/services. Is it a good idea for organizations to create a social media policy and if so, what should be the focus of such a policy?

Media 203

Media Organization PR ROI 203

Lead Change Blog

JULY 3, 2019

Consider this simple yet powerful idea: disruptive companies and ideas upend markets by doing something truly different—they see a need, an empty space waiting to be filled, and they dare to create something for which a market may not yet exist. Perhaps innovative thinking among your management team has stalled.

Disruptive Innovation 218

Disruptive Innovation Webinar Christensen Politics 218

Women on Business

SEPTEMBER 30, 2012

This number hardly improves when the job market is looked at where less than a third of all computer science jobs are held by women. Analysts have blamed the media in part for this and there is some credence to this. Along the same vein as the media not portraying women in STEM positions, women lack role models in the tech areas.

Marketing 217

Marketing Chief Operating Officer Industry Media 217

Strategy Driven

SEPTEMBER 15, 2023

Out-of-home (OOH) advertising has been a longstanding medium for marketers to capture the attention of a wide audience. The Evolution of OOH Advertising Traditional outdoor advertising Outdoor advertising refers to any form of advertising media that is found outside of the home.

Advertising 115

Advertising Power Audience Brand 115

Tanveer Naseer

DECEMBER 18, 2012

It was published shortly before the stock market crash which preceded the Great Depression. In a public newspaper column Drucker predicted a rosy future and a bull market. That must have been difficult for him and it was the last time he attempted to predict the stock market. He actually called leadership a “marketing job.”

Drucker 277

Drucker Marketing Leadership Short-term 277

Great Leadership By Dan

JANUARY 18, 2012

Here's some new research on innovation and a guest post by By Rich Wellins, Ph,D., Senior Vice President, Development Dimensions International (DDI): In the past year, innovation has risen to the top of the business agenda. It seems not a day goes by that the major media writes (or broadcasts) stories in innovation.

Innovation 230

Innovation Competitive Advantage Brainstorming Bottom-up 230

Strategy Driven

JANUARY 12, 2024

Social Media Videos Social media video platforms and apps allow users to create/upload, share, and watch videos. This makes social media video one of the most effective marketing tools for 2023. Major global players have a strong presence in the connected TV market.

Video 96

Video B2C B2B Brand 96

Strategy Driven

MARCH 15, 2024

Moreover, a tech-savvy approach to recruitment signals to potential candidates that your company is forward-thinking and innovative, which can be a strong attractor for top talent. By working with an HR consultancy company, you can leverage their knowledge of the local market and trends to position your company as an employer of choice.

Talent Management 93

Talent Management Management Agility Diversity 93

LDRLB

APRIL 10, 2013

Innovation means more than just new products or services. Perhaps my favorite definition of innovation is Scott Berkun’s : “Innovation is significant positive change.”. Recently, the Institute for Corporate Productivity published a study surveying some of the top companies and people in the fields of management and innovation.

Innovation 165

Innovation Human Capital Creativity Incentives 165