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RBV

Strategy

Strategy Is About Both Resources and Positioning

Harvard Business Review

APRIL 27, 2015

Anyone taking the time to delve into the literature of strategy quickly realizes that there are two fiercely opposed camps. In the red corner we have the “ positioning school ” (TPS) and in the white we have the “ resource-based view of the firm ” (RBV). Strategies for staying ahead. Insight Center.

RBV

RBV Resources Positioning Strategy

The More Experience You Have, the Worse You Are at Bootstrapping

Harvard Business Review

JULY 22, 2015

After all, who else would best know how to use them? Academics have been writing about the Resource-Based View (RBV) — a theory of how companies can gain competitive advantage from their unique and valuable resources — since the 1980s, though the idea has been around for longer. Sounds logical, right?

RBV

RBV Mass Marketing Budgeting Brand

Strategy Is About Both Resources and Positioning

The More Experience You Have, the Worse You Are at Bootstrapping

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