The Genius behind Toblerone | In the CEO Afterlife
In the CEO Afterlife
APRIL 17, 2011
As the tale goes, the inventor of Toblerone travelled to Switzerland’s Bern patent office in 1906 to apply for a patent of the manufacturing process. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. Afterlife: Fortune Magazine Contributor, Wannabe Novelist. Leadership.
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