Human Resources Market Segmentation Operations Technology 
Harvard Business Review
APRIL 18, 2013
Creating products and services for market segments of one (" mass customization ") isn''t easy. The only way it can happen: marketing, IT, operations, and human resources functions must collaborate in unprecedented ways. Collaboration Marketing Operations' How, precisely, did they do this?
Harvard Business Review
OCTOBER 24, 2014
Operations. When product-based companies add services and connectivity, operational requirements increase. In IoT businesses, sales departments often struggle to determine how to best take a combined product and service to market. Human resources. These may involve new areas for the company (e.g.,
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