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Understanding Customers Is Everyone's Job

Harvard Business Review

Creating products and services for market segments of one (" mass customization ") isn''t easy. The only way it can happen: marketing, IT, operations, and human resources functions must collaborate in unprecedented ways. In a previous post , I described how U.K. How, precisely, did they do this?

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The Internet of Things Will Change Your Company, Not Just Your Products

Harvard Business Review

Sales operations must consider changes to market segmentation, territory management, and resource allocation. Human resources. HR has the job of developing the human capabilities needed to capture the IoT opportunity. Information & technology Operations Organizational culture Product development'

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Using Supply Chains to Grow Your Business

Harvard Business Review

One result is that they keep their cards close to their chests about what they are looking for (at first), while expecting you to reveal everything – your finances, pricing, ownership, human resources, production processes, quality assurance, customer service procedures, KPIs, and existing customers.