Harvard Business Review

NOVEMBER 25, 2015

Unfortunately, quite a bit of research demonstrates that the traditional brainstorming methods first described by Alex Osborn in the 1950’s fail. Innovative Teams (20-Minute Manager Series). Innovation Book. Everyone also gets to enhance the ideas generated by their colleagues. Further Reading.

Groupthink 8

Groupthink Process Osborne Idea Generation 8

LDRLB

NOVEMBER 20, 2018

His name was Alex Osborn. Osborn wrote arguably the first book on creativity at work ever, Applied Imagination. Inside the book, he laid out a system for generating ideas in groups, to maximize the number of ideas you generate. Or I’ll start the room in silent idea generation.

Brainstorming 92

Brainstorming Osborne How To Wilde 92

Harvard Business Review

MARCH 25, 2015

To grow and innovate, organizations have to come up with creative ideas. At the team level, it results from the synergy between team members, which allows the group to produce something greater than the sum of its parts. You and Your Team. Second, that quantity (eventually) leads to quality.

Brainstorming 8

Brainstorming Osborne Idea Generation Creativity 8