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How Your Sales Force Can Fight for Maximum Profit

Harvard Business Review

OCTOBER 10, 2011

In their hit book Freakonomics, Steven Levitt and Stephen Dubner posit that real estate agents don't have the incentive to push for the highest sales price for homeowners. So how can you align incentives so your sales force pushes for the highest profit on each sale? Does this dampen the incentive to push for high profits?

Real Estate 9
Real Estate Levitt Incentives Price 9
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The GOP Needs a New Product, Not a New Brand

Harvard Business Review

MARCH 26, 2013

It's like the flailing companies in Ted Levitt's classic HBR article " Marketing Myopia " that err by thinking their job is to sell a product rather than satisfy a customer need. What most Republican leaders don't seem to have worked very hard at yet is figuring out what voters outside the GOP base need and want. Lafley and Roger L.

Brand 8
Brand Productivity Products P&L 8
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