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Sell Your Product Before It Exists

Harvard Business Review

However, the real success isn’t in the amount of cash Coin raises; it’s that the minds behind Coin have proven there’s a market demand for their product using the only research method that counts: the market itself. Coin has managed to test the market without ever actually releasing the physical product.

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What It Might Mean If We All Work From Home

The Horizons Tracker

They have been joined by companies like Ford, REI and JPMorgan Chase, all of whom have announced long-term plans for remote working. Of course, the corporate real estate market is not the only sector that will be affected by a shift to remote working. Indeed Pinterest has gone as far as paying an $89.5 Shifting sands.

Reis 78
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Traditional Strategy Is Dead. Welcome to the #SocialEra

Harvard Business Review

The fact that they are joined at the hip in so many people's minds means that marketing agencies are thriving — but that the rest of our organizations are not. Companies like REI, Kickstarter, Kiva, Twitter, Starbucks — they get it. Companies like REI, Kickstarter, Kiva, Twitter, Starbucks — they get it.