In the CEO Afterlife
APRIL 1, 2012
In my blog of last week, entitled A Monster of an Idea , I gave kudos to the Monster Beverage Corporation for becoming a ridiculously -profitable, high-growth $2 billion dollar enterprise despite ignoring the Holy Grail of marketing commandments. A market did not exist for his brainchild; Mateschitz believed he could create one.
The Horizons Tracker
NOVEMBER 23, 2020
They have been joined by companies like Ford, REI and JPMorgan Chase, all of whom have announced long-term plans for remote working. Of course, the corporate real estate market is not the only sector that will be affected by a shift to remote working. Indeed Pinterest has gone as far as paying an $89.5 Shifting sands.
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Harvard Business Review
FEBRUARY 25, 2014
Big data has become the X factor of modern marketing, the hero of every marketer’s story. You may be thinking that data will magically turn bush-league marketing into a winning “Moneyball” performance. Data, alone, isn’t what makes marketing move the needle for business.
Rajesh Setty
JULY 16, 2013
Although Steve Blank and Eric Reis have made customer development and lean startup methodology household names in the startup ecosystem, there is still a lot of reluctance from entrepreneurs to actively start talking to target customers early in the Lifecycle of a company. Amplify means to extend the reach of your offering.
Harvard Business Review
SEPTEMBER 12, 2012
The fact that they are joined at the hip in so many people's minds means that marketing agencies are thriving — but that the rest of our organizations are not. Companies like REI, Kickstarter, Kiva, Twitter, Starbucks — they get it. Companies like REI, Kickstarter, Kiva, Twitter, Starbucks — they get it.
Harvard Business Review
DECEMBER 25, 2013
However, the real success isn’t in the amount of cash Coin raises; it’s that the minds behind Coin have proven there’s a market demand for their product using the only research method that counts: the market itself. Coin has managed to test the market without ever actually releasing the physical product.
Harvard Business Review
MAY 22, 2013
There''s no question that Amazon''s innovation went right for the jugular of any volume- and price-focused retailer selling commodity goods like consumer electronics and household wares. But innovative retailers are responding to this threat by turning "showrooming" to their own advantage. The lesson for marketers is fundamental.
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