Innovation Management Marketing Reis 
Harvard Business Review
DECEMBER 25, 2013
However, the real success isn’t in the amount of cash Coin raises; it’s that the minds behind Coin have proven there’s a market demand for their product using the only research method that counts: the market itself. Coin has managed to test the market without ever actually releasing the physical product.
Harvard Business Review
FEBRUARY 3, 2015
Each of these executives offered plenty of ideas when the discussion turned to promotions, social media tactics, and marketing messages. They seemed to think that designing and managing the customer experience is a marketing function, as if the customer is only associated with marketing, and the store only with operations.
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