In the CEO Afterlife

MARCH 26, 2012

Even though I am far removed from the energy drink target market, I’m a little embarrassed to admit my ignorance of the category and what makes it tick. The result is a brand that has achieved cult status by actually positioning itself as the anti-cult to the market leader, Red Bull. Monster has done just that. ounce size.

Reis 240

Reis Brand Apparel Energy 240

Harvard Business Review

DECEMBER 25, 2013

However, the real success isn’t in the amount of cash Coin raises; it’s that the minds behind Coin have proven there’s a market demand for their product using the only research method that counts: the market itself. Coin has managed to test the market without ever actually releasing the physical product.

Productivity 8

Productivity Products Reis FAQ 8

The Horizons Tracker

NOVEMBER 23, 2020

They have been joined by companies like Ford, REI and JPMorgan Chase, all of whom have announced long-term plans for remote working. Of course, the corporate real estate market is not the only sector that will be affected by a shift to remote working. Indeed Pinterest has gone as far as paying an $89.5 Shifting sands.

Reis 82

Reis Transportation Real Estate Tourism 82

Harvard Business Review

SEPTEMBER 12, 2012

The fact that they are joined at the hip in so many people's minds means that marketing agencies are thriving — but that the rest of our organizations are not. Companies like REI, Kickstarter, Kiva, Twitter, Starbucks — they get it. The industrial era primarily honored the institution as a construct of creating value.

Strategy 16

Strategy Disaggregation Reis eBook 16