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What Is Yield Management and Why Is it So Important?

Strategy Driven

However, it’s different for the hospitality industry. In the hospitality industry, services and products are only useful when utilized and, of course, paid for. To remedy this situation in the hospitality industry, a new pricing strategy was developed; the Yield Management strategy. What is yield management?

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Pricing Strategy: Pricking the Veil of Value Exchange

Strategy Driven

This book strikes an appropriate balance between quantitative skill sets and the qualitative concepts necessary for business growth. Unit pricing, two-part pricing, complementary pricing, versioning, bundling, subscriptions, and yield management are all different price structures. About the Author.

Price 50