Influence Innovation Leadership Mass Marketing 
CO2
JANUARY 2, 2011
His book Just Ask Leadership - Why Great Managers Always Ask The Right Questions (McGraw Hill 2009). They look at 9 Building Blocks that form the business canvas. These are: Customer Segments – An organization serves one or several customer segments.
Harvard Business Review
DECEMBER 17, 2012
Recent corporate history is littered with successful established firms who failed to manage disruptive innovation even with full knowledge that it was coming. Unfortunately, however, customers for firms serving the mass market, by definition, have largely of middle-of-the-road needs. Kodak is a poster-child. It didn't work.
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