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Health Care Becomes Entrepreneurial (Finally)

Harvard Business Review

Four dynamics are driving this new era of health care innovation: Finally, there is a financial incentive to innovate. According to a recent Rock Health report , venture funding of digital health companies exceeded $1.9 The intelligent use of data will have a transformative influence on all points of care.

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People Are the New Channel

Harvard Business Review

She developed compelling content to educate customers, prospects, advocates, and influencers on the new law. Brent Remai, CMO at FireEye , was hired into a small, venture- funded company with several years of moderate results. Instead of creating a campaign, Laura created a movement.