Great Leadership By Dan

MAY 17, 2018

Robert Katz and Conceptual Skills Robert Katz outlines three levels of management—low, middle and top level management. He influences his team with his ideas and carries them along with him. The visionary CEOs like Richard Branson, Warren Buffett and Lou Gerstner have an innate ability to see the big picture. He doesn’t give up.

CEO 149

CEO Katz Long-term Skills 149

Harvard Business Review

JUNE 17, 2011

Looking at the social media role in brand building, I suspect that these same four motivations explain why some brands have been successful in using social media. It is amazing that the nearly forgotten theory and practice of word-of-mouth communication and influence from five decades and more ago can be so relevant today.

Dichter 16

Dichter Media Aaker Katz 16

The Horizons Tracker

FEBRUARY 5, 2020

” As Michael Hammer famously remarked in the Harvard Business Review in 1990, successful dissemination of technology often requires a reconstruction of the processes that underpin the way our organizations function. The researchers believe the answer to closing that gap lies with social networks.

Innovation 102

Innovation Productivity Products Technology 102

Harvard Business Review

SEPTEMBER 12, 2014

A recent study of 1300 marketers found that 74% of them planned to invest in influencer marketing over the next 12 months. So before you embark on another influencer campaign, consider that these three reasons why it’s a waste of time and money. Science finds little evidence to support influencer marketing.

Influence 10

Influence Marketing Katz Media 10