Innovation, Intangible Assets and Long-term

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Innovation

Intangible Assets

Long-term

The Answer to Short-Termism Isn’t Asking Investors to Be Patient

Harvard Business Review

JULY 18, 2017

Short-term corporate behavior is a major problem in the 21 st century firm. Too many companies prioritize quarterly earnings over long-term innovation, human capital investment, and brand development, and many people believe short-term shareholders are to blame. Tim Evans for HBR. So how can we ensure the latter?

Short-term

Short-term Intangible Assets Hedge Long-term

Filing for a Patent Versus Keeping Your Invention a Trade Secret

Harvard Business Review

NOVEMBER 21, 2013

A series of patents were issued on the drug in the 1940s, but long after they had expired, there were still no generic competitors on the market. How could Wyeth sustain this exclusivity for such an extended period of time, decades beyond the 20 years of the patent’s term? Entrepreneurship Innovation'

Intangible Assets

Intangible Assets Merchandising Innovation Pharmaceuticals

Leadership Digital

The Answer to Short-Termism Isn’t Asking Investors to Be Patient

Filing for a Patent Versus Keeping Your Invention a Trade Secret

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