This site uses cookies to improve your experience. By viewing our content, you are accepting the use of cookies. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country we will assume you are from the United States. View our privacy policy and terms of use.

Remove Innovation Remove IPO Remove ROI Related Topics
Marketing Development Management Leadership CPM Blue Ocean Strategy Affiliate Marketing Exit Strategy Offshoring Business Model More Related Topics >
article thumbnail

Why Investors Who Bought Groupon's IPO May Be Disappointed

Harvard Business Review

NOVEMBER 7, 2011

The real innovation of deal sites such as Groupon and Living Social is that they have garnered millions of consumers who are interested in receiving deals on a variety of products and services. These sites have a unique opportunity to morph into innovative digital versions of Sunday circulars. The future does not seem rosy.

IPO 9
IPO Discount Price Business Model 9
article thumbnail

A simple cure for the Buzzword Bingo | Rajesh Setty

Rajesh Setty

DECEMBER 4, 2008

We decided to avoid CPM (cost-per-impression) based advertising as it is difficult to measure the ROI. In terms of exit strategy , our goal is an IPO but at the right price and the right partner, we won’t exclude the acquisition option. There is actually a simple cure for this Buzzword Bingo.

Blue Ocean Strategy 30
Blue Ocean Strategy CPM Licensing Open-book 30
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

 

Stay Connected

Join 5,000+ Insiders by signing up for our newsletter

About
About
Editions
Editions
Topics
Powered by Aggregage | Terms and Conditions | Your California Rights and Privacy Policy
© Aggregage 2024