Remove Innovation Remove KPI Remove Long-term Remove Marketing
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Embedding EDI as KPIs: The organisations using inclusion metrics as performance indicators

Chartered Management Institute

They also have a 20% higher rate of innovation, according to a Boston Consulting Group study. McKinsey & Company reported that in 2020 the global market for EDI-related efforts was estimated at $7.5bn, yet at the current rate, it will take another 151 years to close the global economic gender gap.

Metrics 52
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8 Reasons Companies Don’t Capture More Value

Harvard Business Review

Their innovation efforts tend to be focused wholly on the creation of new value; meanwhile, the question of how exactly they will be compensated for it usually goes unexamined. Growth: A TV cable company offers special subscription plans for new customers, aiming to achieve a strong market position within 24 months. Why is it that?

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The Social Cost of Bad Online Marketing

Harvard Business Review

Dan Lyons’s book Disrupted is an often-delightful tour through startup culture, based on the author’s experience working at online marketing firm HubSpot. Today’s standard marketing playbook looks a lot like what Lyons describes in his book. How can we reclaim the Internet from this dreck?

Cost 8